Nothing works better than influencer marketing to create brand awareness. Out of 81% of marketers who use influencer content, 51% said it outperforms brand-created content. Influencer marketing is cost-effective, which means that companies of all sizes can use it to promote their brands. Marketers can work with social media influencers to execute a variety of marketing activities, such as contests and referral programs, to create brand awareness.
In this article, we will look at the various ways in which companies can leverage influencers for brand promotions. But before that, let’s quickly look at why influencer marketing is an effective tool for marketers.
Word-of-mouth has been an effective marketing strategy for ages. And influencer marketing is a digital form of traditional word-of-mouth. However, because the entire activity happens in a digital realm, you can measure audience response accurately using indicators such as number of likes, shares, etc.
.Influencers, by nature, have large numbers of loyal and dedicated social media followers. These followers perceive them as experts in their niches and regard their recommendations highly.
Unlike traditional celebrities, influencers enjoy a strong rapport with their fans. This makes influencer marketing work like a charm for creating brand awareness and achieving other marketing goals.
When it comes to influencer marketing campaigns, there are multiple social media platforms to choose from. But the best one for your company is simply where your target audience spends the most time.
For example, Instagram is the preferred influencer marketing platform for B2C brands, especially for lifestyle and fashion brands. According to a report by Mediakix, about two thirds of marketers will spend most of their marketing budget on Instagram.
2. Run Contests with Influencers
3. Run Referral Programs for Influencers
Referral programs are one of the best strategies to can measure the ROI from your campaigns. According to a study conducted by Twitter, there was a whopping 88% increase in the purchase intent of consumers when the products were promoted by a trusted influencer.
The easiest and most effective referral program strategy is to share a promo code that is unique to each influencer. The influencers can then share the promo codes with their audiences through their content. When the influencer shares the promotional link and discount codes exclusive to their followers, it draws their attention and inspires them to visit the link or use the code.
Whenever you run a referral program, always ask the influencers to mention the brand name on their blog and social media channels. When their followers see the influencer mentioning your brand, it builds social trust and increases your brand recall value.
Peer recommendations carry a lot of weight. People are more likely to buy a product or service when recommended by those they trust, such as influencers they follow.
Here’s a great example of an effective brand recommendation by an influencer: Aimee Song, a fashion blogger and influencer, shared an image of a product by TERRY and included a short comment describing how the product helped her.
