MAC Cosmetics, a renowned beauty brand, experienced a decline in sales in the Atlanta West area. This decline posed a significant challenge for the brand, as it needed to find a way to reverse the trend and increase sales in this specific region. To address this issue, Defiant Marketing, a leading influencer marketing company, was tasked with developing a campaign that would not only drive sales but also engage with the target demographic in the Atlanta West area. The challenge was to create a campaign that would resonate with the local audience, increase brand awareness, and ultimately lead to a  increase in sales.