Benefits of a Media Kit
A media kit is a document containing information about your business.
They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need. Depending on your business or the reason why you are using a media kit, this list may change. But there are a few basic items which should always be included to make sure your media kit is effective as possible. Just as with sending out press releases and media pitches, knowing when and where to send your kit is crucial.
Before sending it out to everyone in the media, spend time researching publications and media outlets to know which ones are most likely to cover your company. You want to include a personalised email to each journalist to introduce yourself, the company and explain what the media kit is for. This will help you to make a connection with the person you’re trying to reach, rather than sending them the exact same media kit you may be sending 100 other journalists. Media kits don’t need to be used all of the time, but sometimes they do have their place in the world of public relations. To get your media kit click the link: https://defiant-5b8140.ingress-earth.ewp.live/product/media-kit/